Research: Papers

Research Papers

Conducting Research with eLab

Document Title	Author	Published	Format
Path Dependent Preferences The Role of Early Experience and Biased Search in Preference Development	Hoeffler, Ariely, West	2006	PDF
How Social-Cause Marketing Affects Consumer Perceptions	Bloom, Hoeffler, Keller, Meza	Winter 2006	PDF
Under Representation: Concession-Making in Negotiation When Not Negotiating for Oneself	Goates, Friedman	Jan 2006	PDF
Self-Referencing and Persuasion - Narrative Transportation Versus Analytical Elaboration	Escalas	Sept 2005	PDF
Self-Construal, Reference Groups, and Brand Meaning	Escalas, Bettman	June 2005	PDF
’Twixt Cup and Lip: The Role of Memory Distortion and Temporal Change in Hedonic Product Evaluations	Conard	May 2005	PDF